News
Lead story
Researchers discover AI language models are getting better at predicting what headlines people click
The recent study, published in Journalism and Media, didn't set out to prove AI superiority.
Section
News
What’s happening right now — and what it actually means.
News
The 12% problem: Why most B2B organizations still lack a unified customer view
In 2013, the CMO Council released findings that should have been a wake-up call.
News
When ambition meets simplicity: Lessons from 40 under 40
In 2014, Direct Marketing News received nearly 200 nomination emails for its annual 40 Under 40 Awards.
News
The unspoken shift that happens when you stop being available 24/7
Editorial correction, 15 September 2026: Unsupported first-person experience language was removed.
News
Optimizing retail offers at point-of-sale: understanding consumer intent
You've completed a transaction, yes, but something else happened too: you've made a commitment.
News
TerraClear’s $15 million bet: Why solving farming’s most hated chore…
When TerraClear announced its $15 million funding round in April 2024, the agricultural technology press celebrated another win for farm automation.
News
Millennials never rejected content, just the mindset behind it
The study, which surveyed 15,000 people between ages 18 and 34, arrived with a bold prediction.
News
Why NOAA Fisheries chose Acquia for its website overhaul
Instead, the team made a strategic decision that transformed how a federal science agency communicates with the public.
News
Rich media investment has matured, but strategic discipline remains scarce
What makes this moment worth revisiting is how thoroughly that prediction materialized, and how the underlying questions remain unresolved.
News
Why more B2B leads haven’t produced better results
Originally published in the late 2010s, it has been reviewed and updated to ensure accuracy and relevance for today’s readers.