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The graveyard shift problem: how scheduling masks discrimination in retail
In 1999, QVC was sued by two former employees alleging their dismissals were racially motivated.
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What’s happening right now — and what it actually means.
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Shares: new and improved word of mouth
According to a study by Beresford Research, positive shares increase intent to purchase and product value by 9.5%.
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The psychological boundary that social commerce can’t cross
The company's director of digital marketing proclaimed it would "change shopping for jeans online.
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When technology connects but strategy fragments
Programmatic systems were automating ad buying decisions.
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When marketing promises outpace what organizations can deliver
Today, those crude errors have evolved into something more insidious.
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From goodwill gesture to legal obligation: 13 years of data broker accountability
The move was hailed as groundbreaking, with industry observers praising Acxiom for leading the charge toward transparency.
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When platforms negotiate for survival instead of partnership
In February 2001, Napster announced a partnership with Edel Music AG, Germany's second-largest independent music label.
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When physical mail outperforms digital: the response rate paradox
In 2012, the Direct Marketing Association released research that challenged a core assumption in marketing strategy.
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The integration illusion: what 2009’s mobile marketers understood that we forgot
Seventeen years later, that scramble has only intensified.
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Account-based marketing solved its adoption problem, now it faces an execution crisis
Back in 2015, a SiriusDecisions study revealed that 92% of companies acknowledged ABM's value, with some calling it essential for B2B marketing.