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The Direct Message
Newsletter
Articles
Psychology
Politics
Culture
Digital
Analysis
News
About
Take the Diagnostic
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News
What’s happening right now — and what it actually means.
If you think coupons make your brand look cheap, you’re solving the wrong problem — and your revenue shows it
Mar 3, 2026
Prime Day isn’t a sale — it’s a data harvest dressed as a discount
Mar 1, 2026
Paying $99 to save money makes perfect sense — until it doesn’t
Feb 28, 2026
Kazakhstan’s economic freedom isn’t the story — who gets to define it is
Feb 28, 2026
Personalization has a creep threshold and you’ve probably crossed it
Feb 27, 2026
First-party data isn’t a backup plan — it’s the whole strategy
Feb 27, 2026
The bottleneck isn’t about content — it’s about the illusion of scarcity
Feb 27, 2026
Your in-store employees are either building your brand or dismantling it
Feb 27, 2026
The Pentagon just took its first step toward blacklisting Anthropic over an AI model dispute
Feb 26, 2026
Amazon’s 37% shipping cost surge tells a story no one wants to hear
Feb 26, 2026
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