News

What’s happening right now — and what it actually means.

Account-based marketing solved its adoption problem, now it faces an execution crisis

When everywhere became nowhere: what retail learned from chasing teen audiences across 13 platforms

What USPS told marketers about your mail preview service: the 2015 interview that revealed the real customer

When personalization fragments brand identity: why consistency still drives consumer spending

The decade personalization stood still: why knowing better hasn’t led to doing better

When marketers need permission to follow their customers

When seamless integration promised everything: Why Facebook’s 2010 messaging vision collapsed into today’s fragmented reality

Why consumer segmentation captures behavior but misses motivation

Why email marketing keeps winning despite everyone saying it shouldn’t

How rich are you? The net worth that defines upper, middle and lower class in America

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